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Saturday, June 20, 2009

Foreign Market Entry

we Having determined the best international markets for your products,you now need to evaluate the most profitable way to get your products topotential customers in these markets. There are several methods of foreign market entry including exporting,licensing, joint venture and off-shore production. The method you choosewill depend on a variety of factors including the nature of your particularproduct or service and the conditions for market penetration which exist inthe foreign target market.
Exporting can be accomplished by selling your product or servicedirectly to a foreign firm, or indirectly, through the use of an exportintermediary, such as a commissioned agent, an export management or tradingcompany.

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